Book details

Publication date: March 2019
Features: Notes, bibliography, index
Keywords: Media / Communications
Subject(s): BUSINESS & ECONOMICS / Public Relations, Media / Communications, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Media Studies, Media / Communications, Media, entertainment, information & communication industries, Media studies, Public relations, Communication and Media Studies, Business
Publisher(s): The University of Alberta Press
William Wray Carney has worked in journalism, education and public relations fields for several decades. He is co-editor of Fundamentals of Public Relations and Marketing Communications in Canada (UAP). Colin Babiuk (MA, APR, FCPRS) has over 30 years of experience in public relations. He is Assistant Professor at MacEwan University in Edmonton. Toronto-based Mark Hunter LaVigne (MA, APR, FCPRS) is a published author with some 30 years’ experience as a public relations practitioner and professor.

“As a Canadian college professor, I am always looking for strong Canadian content to anchor courses in our Bachelor of Public Relations degree program. In the News is such a resource. It is well researched, frank, practical and authoritative—essentially, a ‘one-stop,’ comprehensive compendium covering the essentials of media relations in this country. The case studies highlighting key strategies and tactics bring to life and reinforce the theoretical concepts. This book should be required reading for all post-secondary communication programs in Canada.”

Lydia Boyko, APR, PhD, Professor, Humber College Institute of Technology & Advanced Learning

ISBNs: 9781772124118 978-1-77212-411-8 Title: in the news 3rd edition ISBNs: 9781772124248 978-1-77212-424-8 Title: in the news 3rd edition ISBNs: 9781772124255 978-1-77212-425-5 Title: in the news 3rd edition ISBNs: 9781772124262 978-1-77212-426-2 Title: in the news 3rd edition