Paperback
978-1-77212-411-8Size: 6" x 9"
Pages: 320
epub
978-1-77212-424-8Pages: 320
Kindle
978-1-77212-425-5Pages: 320
Pages: 320
In the News, 3rd edition
The Practice of Media Relations in Canada
By William Wray Carney, Colin Babiuk and Mark Hunter LaVigne
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
Book details
Publication date: March 2019Features: Notes, bibliography, index
Keywords: Media / Communications
Subject(s): BUSINESS & ECONOMICS / Public Relations, Media / Communications, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Media Studies, Media / Communications, Media, entertainment, information & communication industries, Media studies, Public relations, Communication and Media Studies, Business, Bestseller
Publisher(s): The University of Alberta Press
Book details
Publication date: March 2019Features: Notes, bibliography, index
Keywords: Media / Communications
Subject(s): BUSINESS & ECONOMICS / Public Relations, Media / Communications, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Media Studies, Media / Communications, Media, entertainment, information & communication industries, Media studies, Public relations, Communication and Media Studies, Business, Bestseller
Publisher(s): The University of Alberta Press
[ In The News: 3rd edition] is co-written by communications professionals, for communications professionals, but it’s instructive for any member of the audience coveted by officialdom and press: the general public, you... In The News is entertaining and refreshingly frank." Blacklock's Reporter, March 30, 2019 [Full article at https://www.blacklocks.ca/review-monkeys-organ-grinders/]
“As a Canadian college professor, I am always looking for strong Canadian content to anchor courses in our Bachelor of Public Relations degree program. In the News is such a resource. It is well researched, frank, practical and authoritative—essentially, a ‘one-stop,’ comprehensive compendium covering the essentials of media relations in this country. The case studies highlighting key strategies and tactics bring to life and reinforce the theoretical concepts. This book should be required reading for all post-secondary communication programs in Canada.”
[ In The News: 3rd edition] is co-written by communications professionals, for communications professionals, but it’s instructive for any member of the audience coveted by officialdom and press: the general public, you... In The News is entertaining and refreshingly frank." Blacklock's Reporter, March 30, 2019 [Full article at https://www.blacklocks.ca/review-monkeys-organ-grinders/]
“As a Canadian college professor, I am always looking for strong Canadian content to anchor courses in our Bachelor of Public Relations degree program. In the News is such a resource. It is well researched, frank, practical and authoritative—essentially, a ‘one-stop,’ comprehensive compendium covering the essentials of media relations in this country. The case studies highlighting key strategies and tactics bring to life and reinforce the theoretical concepts. This book should be required reading for all post-secondary communication programs in Canada.”
