Book details

Publication date: May 2015
Features: Foreword, 53 figures, bibliography, notes, appendix, index
Keywords: Communication;Public Relations;Postsecondary Education
Subject(s): BUSINESS & ECONOMICS / Business Communication / General, Communication / Public Relations / Postsecondary Education, Business, Communication and Media Studies, Education, BUSINESS & ECONOMICS / Marketing / Research, Market research, Communication;Public Relations;Postsecondary Education
Publisher(s): The University of Alberta Press

William Wray Carney. William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. Now semi-retired, he maintains a private practice in Regina. In 2009, the Canadian Public Relations Society presented him with the Award of Attainment.

Leah-Ann Lymer. Leah-Ann Lymer has worked as an editor in educational publishing for two decades. She is based in Toronto.

Mike Coates.

Colin Babiuk. Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.

Sandra L. Braun.

Wendy Campbell.

John E.C. Cooper.

Marsha D'Angelo.

Ange Frymire Fleming.

Mark Hunter LaVigne. Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has more than 25 years’ experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in “Fundamentals of Public Relations and Marketing Communications “ University of Alberta Press (2015). He has also published a children’s book, “The Adventures of Matilda the Tooth Fairy,” and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD “Out of the Woods” can be found on iTunes amongst various portals.

Danielle Lemon.

Allison G. MacKenzie.

Sheridan McVean.

Charles Pitts.

David Scholz.

Jeff Scott.

Charmane Sing.

Amy Thurlow.

Carolyne Van Der Meer.

Ashleigh VanHouten.

Cynthia Wrate.

Anthony R. Yue.

"It's a very strong textbook. I think it will be a great teaching tool and a valuable resource for all practitioners." Blair Peberdy, APR, FCPRS

Blair Peberdy

"Quite an achievement and much needed. It should be widely used in Canadian universities and colleges." Ira Basen, CBC Spin Cycles

Ira Basen

"If you’re looking to change careers or just to know more about PR, this is the book for you. A great introduction, it outlines the practice in Canada concisely with great cases and examples. Definitely one for any PR student’s bookshelf."

Nicolette Papastefanou, Faculty Lecturer & Program Coordinator: Public Relations and Marketing, McGill University School of Continuing Studies


1 An Overview of Public Relations in Canada // Charles Pitts
2 A Brief History of Public Relations in Canada // Amy Thurlow and Anthony R. Yue
3 Communications and Marketing Law in Canada // Danielle Lemon and Charmane Sing
4 Ethics: Living Your Professional Values // Allison G. MacKenzie
5 Communications Theory and Application // Colin Babiuk

6 Marketing: An Overview // Ashleigh VanHouten
7 The Changing World of Marketing Communications // Marsha D’Angelo
8 Research Methods // David Scholz and Carolyne Van Der Meer
9 The Communications Plan // Ange Frymire Fleming

10 Writing for Public Relations // Sandra L. Braun
11 Advertising: A Primer for Public Relations // Cynthia Wrate
12 Proactive Media Relations // Mark Hunter LaVigne
13 Digital Communications // Jeff Scott
14 Government Relations // Sheridan McVean
15 Internal Communications // Wendy Campbell
16 Crisis Communications // John E.C. Cooper

Appendix A: Sample Communications Plan
Appendix B: Tips for Media Interviews
Glossary of Key Terms

ISBNs: 9781772120448 978-1-77212-044-8 Title: fundamentals of public relations and marketing communications in canada ISBNs: 9781772120622 978-1-77212-062-2 Title: fundamentals of public relations and marketing communications in canada